Friday, July 4, 2008

Day 14: The alien has landed (happy independence day)

IKEA water taxi (red hook to pier 11, manhattan)

"At IKEA, our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
- IKEA Brooklyn

IKEA has landed in the streets of red hook. And it is really, really, really BIG.
It had been about 9 months since we were last there and there wasn't a trace of it then. How did this happen so fast? Last time we visited the beautiful revere sugar factory still existed, though in a state of slow destruction.

It actually wasn't as bad as I imagined, the streets still seem eerily quiet for new york. But, deep consumer culture unfolds inside the big box. The experience induced flashbacks to why I live in new york and not the midwest. Is there something about being surrounded by excessive quantities cheap stuff that makes people want to buy more than what they actually need? (

We had come to see the site and buy a magazine rack, which we did with conflicted feelings. We then decided to ride the IKEA water taxi to lower manhattan (and back again). The ferry is free and departs every 20 minutes and offers impressive views of all 4 of Eliasson's waterfalls (see day 7).

The ferry is a floating interlude suspended between two neighborhoods currently undergoing massive transformation, it cheered us immensely.

IKEA lands in Brooklyn

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