Tuesday, July 1, 2008

Day 11: Redesigning daily life

New York Times

"The redesign of the gallon milk jug, experts say, is an example of the changes likely to play out in the American economy over the next two decades. In an era of soaring global demand and higher costs for energy and materials, virtually every aspect of the economy needs to be re-examined, they say, and many products must be redesigned for greater efficiency. “This is a key strategy as a path forward,” said Anne Johnson, the director of the Sustainable Packaging Coalition, a project of the nonprofit group GreenBlue. “Re-examining, ‘What are the materials we are using? How are we using them? And where do they go ultimately?’ ” Wal-Mart Stores is already moving down this path. But if the milk jug is any indication, some of the changes will take getting used to on the part of consumers." - Solution, or Mess? A Milk Jug for a Green Earth, Stephanie Rosenblum, New York Times

(jugs designed by Creative Edge Design Group Ltd., Canton, Ohio)

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